NGOs are now focusing on donor acquisition strategies, along with resource mobilization and fundraising strategies. But research tells us that the donor retention rates are low in most cases, at a mere 25%, meaning out of 4 new donors acquired; only one continues to be associated with the cause for the next year.
It means that most of the efforts and resources spent on raising resources and acquiring donors go in vain! A high donor retention rate means fewer resources spent and more received. So, NGOs need to work on donor acquisition and retention strategies too.
Through this video, we bring you some simple but handy tips for NGOs to achieve adequate retention rates.