For any enterprise established at the local level or at the national level, it is essential to understand the market and the customers.
To discover potential customers and understand the needs of existing customers set achievable targets for business growth and latest product developments, a market survey is a tool to make well-informed market decisions about one’s services and develop effective strategies.
It not only helps one to determine the size of business but also a simple component of what should the location be for one’s enterprise.
The market survey also enables the entrepreneur to identify problem areas in business and work on it.
