Today in the digital world, the website is one of the key tools for fundraising. All other digital tools like emailer, social media posts, etc. direct the donor to the website where the final step of ‘donating’ actually takes place; and in fundraising, this step is indeed the key.
“Donate”/ “Donate Now” button on the website is where the donation process is initiated and thus, it is important that this is appropriately included in the website. Everyone visiting the website is a prospect. It is this button that initiates the process of converting a prospective donor into a confirmed donor.
