At a time where Instagram claims to have one billion users worldwide, not having a profile for your NGO is a chance missed at reaching a wide audience and marking your digital and social existence. Hence, it proves to be a useful tool to share your vision, mission, impact, appeal for donations, call for volunteers, keep in touch with donors and raise awareness.
Non-Profits are often catch up with core functions such as program management and fundraising to put dedicated efforts into softer, but crucial, aspects like social media marketing and branding. NGOs work for the community or a cause—a field of work that requires support, engagement, and resources from their audience.
This video will help NGOs to understand that social media plays a vital role in brand building.
Since social media is the easiest way to have your voice heard, it truly makes sense to invest time in building an online profile on a platform like Instagram which can help NGOs in building a stronger brand.
